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Privacy Policy

Last updated: 1st July 2022


This Privacy Policy describes how we collect, use, process and disclose information that can be used to directly or indirectly identify an individual using the Nurture website (“Website”).

We link parents and/or guardians with the right nursery. Thousands of nurseries are on the Website, and parents and/or guardians can use the search function to find the best fit.

We have set up a database of nurseries based on publicly available information. If you represent a nursery in the database, you can claim it via the Website, provided it has not yet been claimed. By claiming a nursery, you get editing rights over the profile.

If you are a parent or guardian, you can send an enquiry to a nursery of your choice to find out if they have an available spot for your child. When you fill out the enquiry form, the nursery in question receives the enquiry via email. They will then respond to you via the email you provided in the enquiry.

Who are we

We are the entity responsible for the processing of your personal data in accordance with this Privacy Policy.

Famly ApS
Købmagergade 19, 2. tv,
1550 Copenhagen

Company registration number: 35413758

(“Famly”, “we”, “us”, “our”)

Our Role

We comply with the UK GDPR, UK Data Protection Act 2018 and other applicable data privacy laws (collectively “Data Protection Laws”).

We act as a controller for the personal data collected in relation to your use of the Website, and we ensure that your data is processed in accordance with the Data Protection Laws.

What data do we collect?

We collect the following types of personal data depending on your use of the Website:

  • Your email address, your name (if you provide it - not required)
  • Preferred start date at the nursery
  • Your child's date of birth
  • Your IP-address, a unique ID and technical information about your computer or mobile (type of device, type of browser, city, country, search engine), geographical location, as well as which pages you click (interests).
  • Your role, official email of the nursery and official phone number of the nursery (may in some circumstances be considered personal data)

How do we collect your data?

You directly provide us with most of the personal data we collect, but we also collect your data by using cookies. We collect and process your data when you:

  • Send an enquiry to a nursery
  • Claim a nursery on the Website
  • Use and view our Website
  • Accept our cookies

How and why will we use your data?

According to Data Protection Laws, we can only use your personal data for certain reasons and where we have a legal basis to do so. We collect your data for the following reasons (purpose & legal basis):

  • To provide our services
    • We process your data so we can allow you to claim a nursery and/or send nurseries enquiries to check for availability. When you send an enquiry to a nursery, the nursery receives the data and can respond directly to you.
    • Legal basis: our legitimate interests to provide you with the possibility to claim a nursery and control the profile, to provide you with the possibility to send enquiries to nurseries and for the nurseries to receive and respond to such enquiries.
  • To improve, optimise or modify the experience on our Website and our services
    • We process your data to improve and optimise your experience on our Website and our services. We use the data collected to identify you as a user and show you the ads which will most likely be relevant to you.
    • Legal basis: our legitimate interests to monitor, improve and modify our Website and services. See our Cookie Policy for more information about the data being collected.

How do we store your data?

We securely store your data in data centres in the countries set out in the below section “What third party data processors do we use?”.

How long do we keep your data?

We do not keep your data longer than necessary to fulfil the purpose for which it was collected or as required by applicable laws or regulations. Therefore, the retention period may differ. It depends on the type of data and the purpose for which we collect and process it.

  • To provide our services
    • We keep the data related to claiming a nursery for 1 year.
    • We keep the data related to enquiries for 2 years.
  • To improve, optimise or modify the experience on our Website and our services
    • We keep your data for up to 5 years. Check the Cookie Policy to see how long we store cookie information.

What third party data processors do we use?

We, similar to other tech businesses, use third parties to help us host and run our Website, help us provide the services etc. We select our third party partners very carefully. Your data is only shared with them when strictly necessary. Those third parties only process data on our behalf and may not use it for their own purposes.

We use the following data processors:

  • Amazon Web Services Inc. is our web hosting provider. Data is stored in the EU.
  • Google Ireland Limited to facilitate the enquiry requests, to use Google Analytics services and to use Google Maps APIs so we can find a nursery in your area. Data is stored in the EU. Here is Google’s Privacy Policy.
  • Mixpanel Inc., is used for website analytics and user behaviour. Data is stored in the EU.

Check our Cookie Policy for more information regarding the suppliers we use for those services.

Transfer to countries outside the EEA/UK

We only make use of processors in the EEA/UK or in a third country where adequate protection of the data is secured. We always make sure that there is an agreement in place regarding how they will process the data on our behalf. We also make sure they have appropriate security measures in place. Where data is transferred to a third party outside of the EEA/UK, ensure that either the Commission of the European Union or the UK government has made an official decision that the country has an adequate level of protection of personal data or, in the absence of such decision we make sure that we agree on the EU standard contractual clauses or UK standard contractual clauses (International Data Transfer Agreement “IDTA”), as may be applicable.

What are your data protection rights?

It’s important to us that you are aware of all your data protection rights. You are entitled to the following:

The right to access - you have the right to request for copies of your personal data.

The right to rectification - you have the right to request us to correct any information you believe is inaccurate.

The right to erasure - you have the right to request us to erase your personal data, under certain circumstances.

The right to restrict processing and object processing - you have the right to request that we restrict the processing of your personal data, under certain circumstances, and a similar right to object to processing.

The right to data portability - you have the right to receive your personal data in a structured, commonly used and machine-readable format.

If you make a request to us, we will answer your request as soon as possible and in any event within one month of receiving your request. If the request is very complex we can extend the period by two additional months. Please note that if you have submitted an enquiry to a nursery that you do not end up going for, then you might also want to ask them to delete your information.

Our safety measures

The security of your data is very important to us. We have taken reasonable technical and organizational measures to prevent that your data accidentally or illegally gets deleted, released, lost, impaired or gets to the knowledge of any unauthorized persons, abused or in any way processed without compliance to the Data Protection Laws.

Famly’s Data Protection Officer

Famly has a “Data Protection Officer”, who is responsible for matters relating to privacy and data protection. This Data Protection Officer can be reached at the following address:

Famly ApS
Attn. Data Protection Officer
Købmagergade 19, 2.
1150 Copenhagen

To comply with the UK GDPR we have appointed a UK representative. If you wish to contact them, their details are as follows:

Bird & Bird GDPR Representative Services UK
12 New Fetter Lane
London EC4A 1JP
United Kingdom
Main point of contact: Vincent Rezzouk-Hammachi


You have the right to lodge a complaint with the UK Information Commissioner's Office. See further information on the following website:

Changes to our Privacy Policy

We may update this Privacy Policy from time to time to reflect, for example, changes to the processing activities, for other operations, legal or regulatory reasons. It’s important that you revisit this Privacy Policy to stay up to date. To make it easier for you, we always include the “last updated” date at the top of the policy.

Contact us

If you have any questions around our Privacy Policy or want to exercise your data subject rights, send us an email at